Good Housekeeping sweeps competition under the rug

           For years women have fought for recognition of the things they do inside their households. Good Housekeeping gives them that recognition by highlighting the importance of being a wife and mother.       

          Founded in 1885, the magazine features articles about diet, health, beauty, entertaining, and, of course, home.As one of the longest running women’s magazines, it’s always had a strong readership, with 5, 500,000 by 1966. Current editor-in-chief Rosemary Ellis has kept the numbers strong as today, the Hearst publication reaches over 25 million readers each month. Since 2006, Ellis, the former vice- president and editorial director of Prevention magazine, has taken on the task of overseeing all content for Good Housekeeping’ magazine, their popular website, and the esteemed Good Housekeeping Research Institute.           

           Though the magazine has some strong competition from other successful women’s magazines, such as Marie Claire, and Better Homes and Gardens, Good Housekeeping has one thing that sets it apart, the Good Housekeeping Seal. A symbol of consumer protection and quality assurance, the Seal is a trusted name that helps lend prestige to the magazine. Each month the institute does an independent investigation and reports findings on consumer news and product evaluation.           

           For example, its November issue, which focuses many of its articles on the upcoming holidays, reports on how safe non-stick pans are and explains what to look for when cooking. The article, “Thanksgiving Made Easy,” gives shortcuts to cooking dinner quicker to ease the pressure of all the preparation that goes into making the holiday meal. Another article, “Bye-Bye Belly Fat,” helps ease women’s fears about gaining weight over the holiday season and offers ideas for fat-fighting foods as well as abdominal exercises to help maintain a flatter stomach.

           At the beginning of each issue Ellis, always includes a note to her readers. This month she explains how she discovered what was important after some difficult family news. She manages to relate it to the Thanksgiving themed issue, to cover subject Meredith Vieira, and to the magazine itself.          

           “I absorbed not just the difficulty at hand, but also what was right in front of me, the things that go unnoticed on a normal breakneck day,” she wrote. “When I’m forced to be still, what rises to the surface are the everyday things that make me deeply thankful for my family, my home, my work, my whole life.”         

           November cover subject Meredith Vieira, talks about her new job, raising her kids in the spotlight, and her husband’s battle with MS. The writers do a nice job of including Vieira’s feelings about how she considers being a mother her most important job.          

            “I’m a mother first,” she said. “I didn’t always know that, but when I was put to the test, I figured it out.”          

          After winning multiple National Magazine Awards for Personal Service, Good Housekeeping continues to influence women everywhere by publishing 15 editions worldwide. The dedication to its readers and the knowledge it seeks to give each month is what makes this internationally recognized magazine one of the greatest examples of women’s magazines on the newsstand. ###

By Kristine Medeiros


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