Tango hits the 2 ½ year mark: Things are getting serious

 

In its two and a half years, Tango has grown from an undeveloped, drunken-hookup kind of publication to a stable, “lets just cuddle” kind of magazine. Begun as a quarterly, its premier issue in spring 2005 was fresh, new, and definitely more about lust than love. Its front cover featured a sexy, half-clothed, smirking couple. The logo looked to be scribbled across the top like lipstick on a cocktail napkin.

About a year later, Tango went bi. Bi-monthly, that is. It was a confusing time for Tango, and it eventually reverted to a quarterly magazine.

Now, Tango, a relationship magazine that boasts “smart talk about love” for the 25 to 39-year-old woman, has reinvented itself yet again. Carrie Sloan, the new editor-in-chief, asks for feedback from its 250,000 readers about the change in her editor’s letter. The logo is curvy and romantic, yet sophisticated in bright orange. The cover is mostly light gray with color popping out only on select words. Clearly, Tango is growing up.

The fall 2007 issue’s front of the book section is called “Flirt”. It has destinations for planning getaways for specific causes. Some are to relax, conceive a child, or take a break from that which you’ve conceived. It also features his-and-her luggage and “super vibrators” for the trip. While there is a beauty section, it’s small, and yes, has to do with relationships. One article lists the makeup needed for a 40s retro-glam look with siren-red lips and romantic, finger-tousled waves that women can try out on themselves to drive men wild. In fact, the whole beauty section aims at being more esthetically pleasing to a man. Very retro, indeed.

One thing Tango excels in is its choice of diverse articles. In the “Love and Learn” section, there are articles about everything from hiding finances from your mate, how to avoid gaining weight in a relationship, and questions about the origins of orgasms. As a result, the magazine is a balanced marriage of seriousness and lightheartedness.

The cover story on Maria Bello, lead actress in the film The Jane Austen Book Club, talks about “spinsters” who are going against their “old maid” stereotypes. Though the article is enjoyable, it didn’t fit the magazine’s theme of women who are in “love stages” of looking, taken, engaged, married, or starting over.

However, toward the end of the book, the magazine redeems itself. The article about choosing a religion while in a relationship and the growing number of “Cath-Wics” and “Hin-Jews” was informative and interesting. Best of all, though, it wasn’t a run-of-the-mill, lovey-dovey relationship story that’s found in every other publication.

Flip to the back of the book and get ready for a sugar-high. “Project Everlasting” showcases couples that have been “happily” together for over 55 years. These stories that read like folded love letters written on old, yellowed paper can melt even the coldest of hearts. While it’s sappy to the core, the sugary emotions create fuzzy feelings inside. Kind of like the beginning of a new relationship…

-Natalie Garza

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